Brandon Hoffman

A Trenton, Michigan native and proud Central Michigan University graduate, Brandon has built a dynamic career in sports sales and fan engagement across multiple major leagues. He began his professional journey with the Atlanta Hawks as a Membership Associate, then returned to Michigan to serve as an Account Executive in Membership Services with the Detroit Tigers for over three years.

In 2023, Brandon transitioned to NASCAR, first as an Account Executive in Group Sales before being promoted to Manager of Group Sales at Michigan International Speedway in 2024. His ability to stay grounded through challenges — by focusing on routine, reflection, and purpose — has helped him grow steadily in the industry.

Brandon credits CMU for preparing him with hands-on experiences that pushed him beyond his comfort zone. From sales projects with the Detroit Pistons to event planning with the Angel Wings Fund, and field study work with CMU Football, he leveraged every opportunity to build his network and skillset. Today, he continues to refine his craft while mentoring others and driving fan engagement in motorsports.